Leadership Examples / Key Successes

190 people managed at Ogilvy & Mather – creative department, print and TV production,
traffic and studio all in my remit.
In addition, managed creative resource across Europe for Ford of Europe as and when
required.
Managed 60 people at EHS Brann – creative department, production. Also managed the
creative directors of EHS Cirencester, Leeds, Spain.
• 1998 – Chair of British Television Awards jury
• 2003 – Chair of The Grocer Food and Beverages Marketing Awards
• 2002 – 2004, member of the D&AD Executive Committee
• 2004 – nominated for Presidency of D&AD, 2nd in the elections.
• 2012 – Chair of the Dubai Lynx Awards Future Marketing Leaders Academy
• 2016, 2017 – Dean of the Start-Up Academy, Cannes Lions Festival

Cannes International Festival of Creativity
1998 – Cannes Lions juror, TV
2001 – Cannes Lions juror, Cyber
2007 – Cannes keynote speech, “Man 2.0”
2008 – Cannes keynote speech, “Vertical Line Thginking”
2009 – Cannes keynote speech, “Stuffed, Stamped & Licked”
2010 – Cannes workshop, “The Creative Process”
2011 – Cannes workshop, “Laughter the Most Direct response”
2012 – Cannes workshop, “The 7 Ideas”
2013 – Cannes workshop, “The Business of Ideas”
2014 – Cannes workshop, “The 7 Es of Branded Content”
2015 – Cannes workshop, “Technology & Innovation”
2016 – Dean of the Start-Up Academy
2017 – Dean of the Start-Up Academy

Public speaking
• John Caples Awards (Courageous Clients)
• Marketing Power Conference Istanbul (Rethink Marketing)
• Guldägget Awards Stockholm (Creativity in Your Hands)
• The Insight Show at Olympia (Data & Personalisation)
• BPost Direct Marketing Conference (Power of Paper).
• Creative Social (You lucky, lucky people)
• Blessed are the Creeks (Art Directors Club of Germany/D&AD)
• Digital and Print – Better Together (Canon-Océ)
• Retail@Google keynote – Building Windmills
• Travel@Google keynote – Disruption Explained
• Brand Reimagined Berlin – What Radiohead can teach us about Digital Marketing

Training
For clients
• Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands
• Better Briefing – Newell Brands, Co-op Bank
• Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions
• Brands and Branding for Beginners – Kimberly-Clark
• The Creative Process – COI
• Making Mail Work (Royal Mail)
• Making Branded Content Work (Paddy Power)

For agencies
• Writing skills
• Writing Direct Mail
• Writing for television
• The Creative Toolbox – how to have ideas, from strategy to creative execution
• The Business of Ideas – advertising explained
• Presentation Skills for Creative People
• Selling Creative Ideas
• How to do Branded Content
• Programmatic for Creatives
• Making the most of YouTube
• The Creative Jungle – career planning for creative people
• Managing Creative People
• Oh Sh**! I’m in charge! What to do when you become a creative director.
For agencies and clients together
• Better Together. The 4 Points of Conflict in the Creative Process.

Awards
• Cannes Gold – as a copywriter for Heinz TV
• Cannes Golds as a Creative Director, for Guinness, Unilever, Campaign
Magazine, Samsung
• Kinsale Sharks Grand Prix – Heinz
• New York Festivals Gold – COI Crime Prevention
• Creative Circle UK Gold – Baileys
• BTAA Gold – Sony
• Andi Emerson Award for Achievement at The Caples Awards 2015

Education
1971 – 74, University of Cambridge, Selwyn College. 2.2 in The History of Art.

Outside the workplace
• Married to Dorte.
• Children are Laria (29) and Henry (27)
• Selected for British Universities at the World Student Games 1973.
• Co-founder of the BATS cricket team (Better at Table Soccer), 1980 – 1998
• Author of “How to Use Innovation and Creativity In Business”, published by Macmillan in May 2017